作者

Mark Perrett

Mark Perrett is Head of Financial Services Consulting for Teradata International. Mark is an experienced practitioner in all areas of CRM development, implementation and management including: Customer Value Measurement, multi-channel direct marketing, event based marketing and advanced data analytics. He has extensive business consultancy experience covering CRM, Customer Insight, Analytics, Digital Marketing, Big Data and Social Media/Social Intelligence across industry sectors.

Mark has 33 years’ experience working in IT and analytics-related roles and has a passion for driving business value from working cleverly with data and strives to be perceived as a trusted advisor.

In addition to being a member of the Editorial Board of the Journal of Direct, Data and Digital Marketing Practice, Mark has a deep knowledge of financial services and utilities sectors and has also led high-performing analytics and marketing teams.

Mark holds a BSc (Hons) in Psychology from Lancaster University and a MBA from Henley Management College and enjoys travelling and photography in his spare time.

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