Why CX matters
COVID-19 pushed consumers en masse to digital channels. And that shift is here to stay. Now, customers expect companies to understand their needs and preferences, and they’re willing to walk away from brands that don’t deliver.
Organizations that can consistently create highly tailored, meaningful customer experiences (CX) will be positioned to win in this new reality.
When it comes to customer experience, there’s no room for failure. Today’s customers expect relevant, seamless experiences at every stage of their journeys with brands—or else. In fact, 32% say they will walk away from a brand they love after just one bad experience. This infographic shows how you can deliver great experiences that keep customers coming back for more.
With harmonized data in a single, integrated ecosystem, team members across your business are empowered to create highly relevant, meaningful experiences for each and every customer.
Proactively identify friction in the customer journey—and respond in real time, all while staying compliant with the latest regulations.
Deliver highly personalized experiences to the right customers at the right times to make the most impact.
Enterprises today face major challenges to deliver more relevant, authentic customer experiences across every touchpoint of the customer journey.
From siloed customer data and disparate platforms that limit delivery of deep customer insights when and where they can make the biggest impact, to the struggle over how to maximize acquisition costs and ROI of marketing touches across all channels, many CX solutions bring more challenges than solutions.
Creating hyper-personalized CX depends on a comprehensive view of customers—one that connects interactions to business outcomes and processes. This requires unifying customer data from all sources and touchpoints in a single, integrated ecosystem, so data isn’t siloed in any one system or department.
The result? Users across the entire enterprise can easily access the data they need to innovate faster.
Personalized customer experience (CX) is the name of the game. But creating those experiences is growing increasingly difficult as access to third-party cookies is continually restricted. The key to digital identity management, and creating truly hyper-personalized CX, is with Teradata and Celebrus—a partnership that captures first-party data right at the source, and tracks every stage of a customer’s interaction to give you richer and fuller insights. Learn how you can improve your digital identity management, and make the most of your data at scale with Teradata VantageCloud and Celebrus.
VantageCloud provides you with a single source of all customer data and best-in-class analytics capabilities. Now you can unlock breakthrough insights to deliver seamless, personalized, and scalable experiences at every step of the customer journey.
The Very Group is a digital UK retailer that wanted to deepen customer relationships. With VantageCloud, they’ve been able to capture and harness the data they need to craft engaging, authentic experiences. 90% of their homepage content is now personalized in real time, with millions of different versions, for every individual. And they’ve seen a 28% sales uplift from personalized emails triggered by real-time browsing behavior.
Find out how Teradata can help you harmonize your customer data and unlock valuable insights to deliver better customer experiences, build customer loyalty, and accelerate value.
