Say hello to your new best friend in driving digital transformation, CMO. It’s the CIO, and it’ll take more than a cup of coffee to find common ground. The good news? If you do so, you can provide CMO accountability while empowering your team with the autonomy and agility to test and execute winning campaigns. In this eBook, learn how these two departments are poised to radically transform the customer experience and bring data front and center as a tool to drive powerful business transformations.