Question 1

Do the data sets/workflows need to be on Teradata?

Accepted Answer

The data sets we use in the solution can come from anywhere in your ecosystem. We have multiple tools built in for various skills sets (business to technical) to use. The workflows and results of the workflows will be stored in Teradata.

Question 2

Do you need a visualization tool to display the results of combined datasets? Is visualization completely included in Vantage?

Accepted Answer

We support a combination of internal visualization tools and the ability for you to leverage other tools as well. We have Path, Text, Modeling and Cluster visualization solution out of the box. We also support multiple third-party tools that can be used like SAS, Tableau, etc.

Question 3

Is Vantage intended to replace tools like Adobe or Salesforce for customer insights? Or how can they complement each other?

Accepted Answer

We absolutely compliment other solutions like Adobe and Salesforce. While we do have capabilities that overlap and, if requested, we can replace capabilities as needed. However, we do not propose to replace any part of your ecosystem that you do not require a change. We expect and embrace integration with these other solutions as channel delivery, analytics, etc. We have built in and out of the box solutions to connect Teradata to these solutions, and by doing so we can help you increase your ROI on those solutions as well as Teradata.

Question 4

Is Vantage CX a replacement of RTIM or both CIM/RTIM?

Accepted Answer

Vantage CX is the replacement for RTIM. All of what RTIM offered is 100% in CX, plus much more, and customers will get CX as a natural migration of RTIM to the release level, which is CX.

Question 5

Can Vantage CX connect to SAS to pull and push data from and to its libraries?

Accepted Answer

Absolutely. Vantage CX workflow has the ability to push and pull data from anywhere through both API and SFTP connectors, depending on the requirements of the data. In addition, Teradata supports running SAS directly in the Teradata database that can expand the data available to SAS and facilitate the easier sharing of results data.

Question 6

Can Vantage CX pull a customer profile CIM?

Accepted Answer

Yes. Vantage CX is fully integrated with CIM at the database level. CX can pull any information from CIM for any purpose, including the customer profile.

Question 7

Does Vantage CX support non-Teradata data sources directly?

Accepted Answer

We have a few options for connecting to data outside of Teradata. These include Teradata database capabilities like virtualization of data from other sources with Querygrid. This prevents the need to move data and users can directly query the other sources and only return results to Teradata. We also have the ability to use out of the box workflow with API/SFTP nodes that can automatically pull in data from any source.

Question 8

Does Vantage CX allow to bring in custom models? Do you specifically support the PMML?

Accepted Answer

Vantage CX supports custom models based on the Vantage machine learning libraries (the scoring is SQL-E) and other models that can be supported by SQL calculations. PMML support is considered for our 2021 roadmap. Vantage CX also allows users to pull in any model scores from any tool to be used with segmentation and as part of the decisioning in qualification and arbitration.

Question 9

Would unstructured sentiment data be considered a workflow?

Accepted Answer

A workflow allows you to do several tasks in a coordinated and automated fashion. For sentiment analysis, a workflow can manage importing the data from a social site (Facebook, Twitter, your own ratings and reviews, etc.), executing analytics to categorize the words into positive and negative sentiments, and then visualize the results.

Question 10

What technology are you using to capture that pathing data from the company website, and could you visualize adding email, SFDC interactions, etc. All fitting in as these various paths?

Accepted Answer

We utilize our Partner, Celebrus’s technology to capture digital data, including website data. One big advantage of Teradata VCX is that you can view journeys across all channels in a single Pathing results visualization. Data from all channels and other systems can be brought together into a single view using VCX.

Question 11

How long does it take to implement Vantage CX?

Accepted Answer

For existing Vantage customers, implementation of Vantage CX is between 1 to 4 weeks. The majority of the time is consumed in adhering to internal security policies and protocols.

Question 12

Teradata spun off Aprimo a few years ago. Does this mean you are getting back into campaign management?

Accepted Answer

Teradata never stopped doing campaign management. When we divested Aprimo, we kept the Campaign Management capabilities we have been supporting for over 20 years. While Aprimo did have this capability built into their legacy solution, it was not the primary campaign management solution that was part of our offering.

Question 13

What MarTech tools have you integrated?

Accepted Answer

We have integrated with many Martech solutions at many of our customers. Including Salesforce Marketing Cloud, Adobe Marketing Cloud, SilverPop, Unica, Celebrus, Tealium, Responsys, Mapp Digital, and others.

Teradata 天睿公司

Vantage Customer Experience (CX) 网络研讨会

加入我们这个互动性强的会议，观看 Vantage CX 的实际应用，提出问题并学习如何：

我们将提供以下演示：

Most Frequently Asked Questions From This Session: