Imad Birouty is Director, Technical Product Marketing, for Teradata. He is responsible for marketing Teradata products (database, utilities, and platforms). Imad has twenty-five years of Teradata experience, with specialized expertise in data warehousing, decision support, customer management, analytics, and appliance platforms. He serves as a Teradata spokesperson, interviewed by the technology media, and is active in Teradata events across the world. He is highly conversant on topics in the field of big data analytics and how cutting-edge companies are using Teradata products and services to advance their business performance. He resides in the San Diego area, where Teradata Labs has a facility largely populated with engineers, designers and technicians.