May 28^th Breakout Sessions Speaker

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• Name: Zhao Xuefeng
  
• Title: Senior Manager
  
• Company: Industrial Bank Co Ltd
  
• Topic: Successful Event Based Marketing Implementation in the China
             Financial Industry: Pioneering Best Practice Customer
             Management via Multi-Channel & Multi-Steps EBM Campaigns
  


• Presentation Abstract:
  With many successful EBM cases in the global financial service industry, the CIB management team made a decision to embark on the EBM Pilot with a key aim to evaluate the possibility of implementing successful EBM in the banking industry of China. In this presentation, we will be sharing with you the story of how CIB successfully implemented an Event Based Marketing Pilot, its result and the plan for next steps.
  
  
• Speaker Bio:
  Mr. Zhao has 18 years of experience in the banking industry, and is now the Senior Deputy Manager of Shanghai Science and Technology R&D Center of Industrial Bank. Mr. Zhao has been engaged in BI fields since 2002, and was responsible for the system implementation, development, maintenance, application promotion of various projects in the head office of the bank. He has rich experience in BI fields. In 2009, Industrial Bank launched the pilot project of event-based marketing (EBM), which verified the technical feasibility and explored the closed-loop model of EBM. The pilot also gave the bank a good attempt for the channel integration of the branch offices. It finally achieved great results.