Presentation Abstract:
With the ever rising popularity of mobile phone and the coming of 3G era, China Mobile will face pressure from more fierce competition, slower revenue growth and ARPU decline. It is urgent to keep relatively higher profitability through meticulous management, realize the sustainable business development and achieve cost effective operation of the company. As a golden key to explore the market and know the customers, the business analysis supporting is playing a more important role in the whole IT architecture. The IT department of Fujian Mobile has accomplished a highly effective way of exploration the value of information through the transformation from a pure data supporter to an information enabler.
• Overview of the market in Fujian (the development of politics, economy and telecom
market)
• The current IT infrastructure of business analysis supporting system of Fujian Mobile (including the implementation history, the development footprint, the effectiveness played and the position in IT architecture)
• Combined with the current market situation, discuss about how to build the business analysis supporting system to be a qualified enabler of the full telecom service era.
• The roadmap and directions of the business analysis supporting system. Teradata will work together with Fujian Mobile to create a better future.
