May 28^th Breakout Sessions Speaker

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• Name: Maria García Gutiérrez
  
• Title: Senior BI Consultant
  
• Company: Telefónica España
  
• Topic: How to Find Optimal Prices? Business Case Study: Global
             Broadband
  


• Presentation Abstract:
  Telefónica's Business Intelligence Department has developed a powerful methodology oriented to find optimal prices and to configure optimal portfolios of products. It has been used in several relevant projects with great results in terms of time saving and accuracy of the prices found. One of this projects is the Pricing of Global Broadband for Residential Market, where Telefónica has recently defined a portfolio of products that maximizes the expected revenue.
  
  
• Speaker Bio:
  María García Gutiérrez is Engineer of Telecommunications by the University of Deusto (ESIDE). María is nowadays the Managing Director of Unit of Wireline Business Studies of Telefónica de España. María’s professional career in Telefónica began 5 years ago and has been always linked to the Data Warehouse: she first worked in areas related to Market Tracking, being responsible of the reporting of main KPIs to the Board of Directors. Specialized in the broadband and pay-tv businesses, María has a deep knowledge of business and market dynamics. Under her management, María’s team is focused in carrying out projects that facilitate the decision-making of the company.