May 28^th Breakout Sessions Speaker

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• Name: Antonio Sánchez Chinchón
  
• Title: Senior BI Consultant
  
• Company: Telefónica España
  
• Topic: How to Find Optimal Prices? Business Case Study: Global
             Broadband
  


• Presentation Abstract:
  Telefónica's Business Intelligence Department has developed a powerful methodology oriented to find optimal prices and to configure optimal portfolios of products. It has been used in several relevant projects with great results in terms of time saving and accuracy of the prices found. One of this projects is the Pricing of Global Broadband for Residential Market, where Telefónica has recently defined a portfolio of products that maximizes the expected revenue.
  
  
• Speaker Bio:
  Antonio Sanchez Chinchón has a degree in Mathematics from the Universidad Complutense of Madrid. Antonio began his professional career in Bayes Inference, working in the design of forecast systems for Telefónica. Later he joined Unión Fenosa, where he worked in the area of Business Intelligence.
  From 1999 he develops his career in Telefónica, first in the Data Mining Area of Business Intelligence and since four years ago in the Unit of Wireline Business Studies. Throughout all his career in Telefónica, Antonio has been linked to the analysis of the information residing in the Data Warehouse.