30th May Breakout Session Speakers

  • Name：Tim Manns
  • Title：Senior Data Mining Analyst
  • Company：Optus SingTel
  • Topic：Importance of Data Mining Analytics in Marketing
  • Speaker Bio：
  • Since 2006 Tim Manns has worked as a senior data mining analyst for Optus, the second largest telecommunications provider in Australia. He analyses customer telephony usage data which is stored in the Teradata data warehouse.
    The analysis attempts to drive business initiatives such as;
    -          customer profiling
    -          reducing customer churn/attrition
    -          service or product inactivity stimulation
    -          service or product cross-sell and up-sell
    -          customer segmentation

    Originally from the UK, he started in the analytical world of data mining in 1999 working for SPSS as the global technical lead for Clementine (SPSS data mining tool). In April 2004 he moved to Australia, working for SPSS as a Data Mining Consultant, assisting customers with data mining and predictive analytics projects.
    Tim's hobbies include mountain biking, surfing, playing the online video game ‘City of Heroes’, and drinking warm beer.

  • Presentation Abstract: Optus has been a user of Teradata's Enterprise Data Warehouse since 2002. Currently running Teradata version V2R6, the Customer Insights team uses detailed mobile phone usage data to understand and predict future customer behaviour. This analysis involves processing large amounts of data (70 million rows per day) in complex ways. The result of this accessibility to detailed customer data is, for example, an exceptional ability to predict future customer churn/attrition. Being able to target only the valuable customers at risk of churn provides immediate marketing cost savings, and improved customer retention gives Optus higher profit margins over the longer term.